TWW’s Exclusive Sneak Peek Inside FICO Eataly World

A theme park boasting the best of Italy’s pizza, pasta, pastries, and all the cheese, FICO Eataly World seems like it may be a product of your wildest carb dreams. The cool news? (FICO is slang for cool in Italian, after all.) This massive Italian food and wine paradise based right outside Bologna is not only real, but finally ready to welcome foodies worldwide and Bus2alps during our free trip to Bologna and FICO Eataly World.

Spanning almost 25 acres, visitors can stroll through open-air fields with 200 animals and learn about food processing by visiting any of the 40 farming factories on the land. Twenty-one food experience workshops are offered, and with tempting course titles like “A Passion for Pizza,” “From Vine to Wine” and “Farming Formaggio,” it’ll be hard to prioritize which Italian secrets you need to bring home to your kitchen. (Aspiring food-grammer? There’s also “Food Photography!”) 

After dining in one of the 45 restaurants to choose from, pick up truffle oil, fresh vegetables, or even eco-friendly cosmetics at the extensive marketplace filled with authentic Italian products. Eataly World has even upped their shopping cart game by providing adult-sized tricycles complete with shopping baskets, custom designed by Italian bike makers Bianchi. Additionally, six large “rides” based off Eataly’s elements (fire, earth, sea, animals, bottled goods and the future) and even an area devoted to activity and sports help to shape Eataly World into a one-of-a-kind theme park.

Tiziana Primori, CEO and managing director of Eataly World, was an integral part of the innovative team that conceptualized and executed the world’s largest agro-food park. Formerly the Vice President of Eataly since 2013 and a May 2015 Woman CEO of the year, Bus2alps is thrilled to announce that part of our free trip to Bologna & Eataly World includes an exclusive welcome from Primori who will tell us how FICO Eataly World, a super-sized vision based off the popular store-restaurant hybrids around the globe, was brought to life. 

Photo Courtesy FICO Eataly World